Pixels in the Post aka My Online Portfolio

SAMUEL SOLOMON’S 6 STEP CREATIVE PROCESS

Step 1. Concept

To say there is a "Step 1" at all is a complete hoax. The truth is, most ideas have been brewing for so long that Step 1, would actually have numerous prequels. One idea came from another and another and another... But this is where we start - … [continued]

Step 2. Paper

Always start on paper. ALWAYS start on paper. There is no denying that the more options you have the better off the end result will be. In design, there has been recent trends to jump on the computer and design away - with the end goal in … [continued]

Step 3. Production

Medium. Check. Goal. Check. Platform. Check. Deadlines. Check. And so now it is all systems go. However, there is a small (I exaggerate.) issue of knowing the proper tools to achieve the desired results. Here are some key red-flags I … [continued]

Step 4. Prepress

Ah, the smell of fresh ink. This is where the two worlds of digital and print meet. REALLY meet. Assuming the files have been produced in the appropriate manner, and assuming you meet the specs of the printer for this project/product (CMYK? 300 DPI? … [continued]

Step 5. Production Approval

While this could be Step 4a. There is actually more than meets the eye with proofs and the approval process. By this point, all that should stand in your way to giving this project your blessing is to approve the proof. The reality of the … [continued]

Step 6. Going Public aka The Release

This is the final step before starting the process over again. In some cases, you might even get a little publicity. Marie Osmond and Volume X on QVC (2005) In most cases, you've already started your next project way before this one even … [continued]