What is it? What are we trying to accomplish? And what do we need to address?
Each release should be a step closer to the identity of you and your brand.
Just as you would never photo correct in Adobe Illustrator or illustrate in Photoshop.
It is imperative to know what to expect of your printer and what your printer expects of you.
All that should stand in your way to giving this project your “blessing” is to approve the proof.
This is the final step before starting the process over again.